To raise awareness about the human rights crisis in North Korea, students pretended to drop dead and laid motionless on Ho Plaza on Tuesday to represent victims of starvation and prison camps.

Whoever said you have to be rich to do good is mistaken. But whoever said you can’t be rich and also do good is mistaken as well. In the face of these two extremes — torn between the desire to accumulate wealth and the passion for social action — our generation has coined the term “social entrepreneurship” as an attempt to find a middle ground. This revolutionary idea that you can do good while still making money, has fueled the trend of applying business models to non-profits.