Earlier this week, Sports Illustrated released what is arguably its most popular and anticipated issue of the year –– the 2010 Swimsuit Issue (that I witnessed being edited!). Originally designed to fill the void that is the sporting calendar during the winter months, the swimsuit issue has been a source of controversy ever since its inception in 1964, with feminists proclaiming, “the Swim­suit Issue promotes the harmful and dehumanizing concept that women are a product for male consumption.” To paraphrase, they find it objectifying.