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da vinci code

Cashing Out on Culture: What Can Brown Do For You?

Peter Finocchiaro  —  Sep 29, 2009

If you asked someone in the business of business, they would tell you that the business of books is in trouble. Readership is down, profits are way down and Internet retailers are massively screwing with traditional distribution models. The good news is that help is on the way. The bad news is that the savior of literature is Dan Brown.

If you fancy yourself cultivated, there’s a fair chance this suggestion has you all hot and bothered — and not in that good way, like when you read Danielle Steel. But calm down, I’m not suggesting that the guy should win the Pulitzer. Far from it. I fully recognize that Dan Brown sucks.

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