“Cawll meh now!” was Miss Cleo’s Siren Call for the gullible masses in the late 1990s.

“99 cents a minute to have all of my life’s problems answered by a Jamaican/West Indian/generally Caribbean woman? What a steal! This shaman is so much better than therapy with a licensed doctor!” thought Blockhead.

Take this interchange from one of Miss Cleo’s better-known commercials to show the level of chump we’re dealing with here:

Cleo: “...And it was on a little cul-de-sac?”

“Real Caller”: “Right! This is amazing me!”

Cleo: “It’s okay — it amazes me every time I do it, too.”

THE REASON IT AMAZES HER EVERY TIME SHE DOES IT? Because she’s lying through her teeth every damn time, so guessing something accurate from a caller’s past is nearly as good as winning low-stakes lottery.

I started thinking a few weeks ago about the idea of sin. Fitting, considering that on the holiday of Yom Kippur, Jews apologize for sins committed by our individual selves and on behalf of the larger Jewish community.

Today is Love Your Body Day, another holiday. LYBD is sponsored by National Organization of Women and celebrated across the nation. On its website, NOW writes:

“Women and girls spend billions of dollars every year on cosmetics, fashion, magazines and diet aids. These industries can’t use negative images to sell their products without our assistance.

Together, we can fight back.”

I was aimlessly web surfing my way through the boredom of a summer internship when I came across the article, “Pixel Perfect”, published in The New Yorker last month. It outlined the lifestyle and works of Pascal Dangin, a professional photograph retoucher. As a Photoshop-guru-in-training myself, I decided Dangin basically has my dream job. He works with top fashion designers, world-famous photographers and a-list celebs, taking seemingly flawless people and images and making them even more perfect, all with the click of a mouse or the wave of the magic wand tool.